The Nature of Aveda-Back to The Nature

If there is a cosmetics company, you d strength in the pursuit of beauty, fantasy, looks through the bottles of skin care products can regain the youthful appearance you two years old when they relentlessly tell you: good or bad depends on the genetic skin genes, natural beauty is some unique advantages, the real function of skin care products is not wrinkle, firming, even speckle, whitening, but the basic cleaning, moisturizing and protection. This brand, bring what you feel. Apparently, AVEDA cosmetics industry is the wave of the natural environment while, the waves dance and the rise of brands. Understanding, but they can experience AVEDA brand spirit, for the definition of beauty and the pursuit of self-set logic. AVEDA brand concept with special emphasis on environmental protection, but worried the environmental fever epidemic wind, so to lose the real meaning of environmental protection. Therefore, AVEDA attempts to give a higher realm of cosmetics, not only to promote mental and physical balance of lofty ideals, but also proposed a concept of eco-cosmetics. The idea that each individual and the environment we live, is an ecological organization, should not be made cosmetic use of chemical substances "contaminated" their bodies, and in the protection of their own body and the environment from pollution, while should not forget the "respect nature" and "Protect the Earth" responsibility. Simply put, AVEDA advocates return to a plant-based society. Because the plant is the source of human life, so AEDVA brand concept suggest we should build respect for plants, plant life, cherish civilization, the earth more green, filled with more oxygen, which is all AVEDA products are plant-derived ingredients to stick with reasons. AVEDA is an Austrian brand founded in the United States. AVEDA word comes from Sanskrit AYUVEDA, AYUVEDA explanation is in Sanskrit, "knowledge of the universe", which is also India's traditional medicine of life terms. He was born 1941 Manchester (Horst M. Rechelbacher), used to be a hairdresser, when in 1964, came to the United States, the United States opened a hair salon. Later he went to India to study herbal medicine, inspired him to create AVEDA brand of inspiration, then simply invite a pharmacist with the Indian grass back to the U.S., in 1978 founded the AVEDA, and the pharmacists, said that until now also assisting AVEDA product development. AVEDA brand in the U.S. at the beginning, is what most familiar with Hair Products Lancaster gradually developed. Moreover, the sales pipeline is a former hairdresser by the Manchester of the most familiar of any beauty salon professional path began to build. Has been to seven or eight years ago, AVEDA began at the mall (Shopping Mall) in established stores. Manchester to store any named AVEDA Environmental Lifestyle Store, literally translated as green lifestyle store, Taiwan agent is named pure new life estate. Shop the sales, are stressed plant's environmental lifestyle products (Environmental Lifestyle Products). AVEDA product line is quite extensive, in addition to plant the hair, skin care products and makeup, there is a class called "environmental and ecological products," including the deployment of the Comfort of organic tea plants, air line Air Care, etc. In addition, the brand is most stressed, but also the most representative of the spirit of the brand is "pure fragrant plant" essential oils series. As environmental concerns are what Manchester because of "abuse", rather than with environmental demands, AVEDA of aromatherapy essential oils do not have words to avoid the plants a large gap between the quality and sources, resulting in the case of cattle Ji with soap. AVEDA scent to bring special attention to shock people's hearts, because "the development of technology and improving the quality of life, making more and more emphasis on modern auditory and visual stimulation, and forget the nature of the gift of flowers, fragrant straw, leaves or odor. " Therefore, AVEEDA about pure Hong (Pure ─ fume) to highlight the pure smell of natural flowers and plants, and synthetic perfume (Perfume) different. This difference, just as "real diamonds and fake diamonds, Aveda fruit juices and canned fruit juice different." Pure fragrant plants outside, AVEDA there is a group called the "gas Gua" (Chakra) of representative goods. This group is the AVEDA products known as the most complex, most extreme formulations, is obsessed with the theory of how the Indian Heaven Lancaster, according to the Indian Air Gua theory, particularly the deployment of seven pure incense. India's air Gua theory that the human body has seven spiritual energy centers in the gas Gua, Gua are root, the joy of Gua, Gua kinetic energy, life Gua, Gua speech, thought and ultimate Gua Gua. If the seven gas Gua center to achieve a balance body, mind, and spirit can be combined into one. Manchester Ho Hong formula specially formulated seven kinds of pure gas Gua, Gua theory hope embraced and gas to help users reach the body, mind, and spirit balance. In addition, the quiet, such as Valley (Uruku) lipstick is also a distinctive representation of AVEDA products. Although there are a series of AVEDA makeup, lipstick, but with particular emphasis on how important Manchester as lipstick that food should not use synthetic pigments and chemical refining of petroleum wax as a raw material. Taniguchi quiet as there is no red emphasize the use of synthetic materials, such as Brazil, secluded valley tree natural ingredients, although the number of color development is limited, but the composition of natural and reliable, so that users can be assured, and there will not be the odd brilliant synthetic color sense. If you put aside AVEDA's "metaphysical" concept aside, AVEDA advocate for physical appearance is necessary to combine pure fragrance, hair and makeup of the overall style of the female by the hair and make-up of the overall mix, along with their own taste of pure incense, people not only watch from the overall visual style, but also from olfactory receptor woman's unique personality and temperament. AVEDA pure house new life began to drive from New York in recent years, popular, and gradually expand the pace of internationalization, currently marketing more than ten countries worldwide. March 1996 by the introduction of Taiwan, Taipei has attracted a lot of working women and interior designers, advertising agencies, artists, and communicators of love. AVEDA in Taiwan has not translated Chinese name, the agents adhere to the company name and AVEDA Aveda combination, as the brand name. "Aveda" is willing to literally interpret dream, represents the same spirit with the AVEDA brand, dedicated to some different from the general public's perception and beliefs. Emphasis on natural, cultural importance, the pursuit of the mind, attention to the sense of smell, AVEDA to the abundance of cosmetic brands today, succeeded in penetrating the minds of some consumers, the success of its marketing strategy, except that the general exclusion of feminine appeal and cosmetics gender restrictions, making skin care products made neutral, men can also become a matter of course with those who love the brand, the same time, it seems that, many years at the modern urban civilization, in the rich material life, the spiritual pursuit and desire. Brand characteristics and history: Aveda and Estee Lauder's Origins belong to the same natural plant brand, store atmosphere of harmony and friendliness, beauty consultant at any time will end on the reAvedaments. But do not Origins of the lively and playful, Aveda (read A-Vay-Da), Sanskrit word for "full knowledge", in 1978 by environmental activists, Mr. Horst M. Rechelbacher founded in the United States. The brand set up, take the pure plant family, seriously the exclusion of all chemical substances, that "the body to use, should be as safe to eat healthy." Later we all know, unless the make and sell, or simply does not exist "pure plant" argument. Future brand promotion practices and the actual formula gradually tend to maintain the high quality also makes use more peace of mind. Recycling packaging seems simple ingenuity, opening an industry first. Brand hair products, natural plant first to come out, and opened Beauty and Hairdressing College, to train professionals to serve all over the Aveda Spa & Salon. 1984 launched skin care line, launched in 1987 Make-up, and in 1989 Madison Avenue in New York on the first Aveda Environmental Lifestyle Spa, moderate price to instill a more complete "green + maintenance" lifestyle has become the beauty industry's most reputable Top Ten " green brand "one. Launched in 1997 and further organic skin care and hair 100% series. In the same year was the acquisition of Estee Lauder, the world's emerging regional business development.

Aveda Cosmetics Skincare makeup fragrance sales information